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Communicating Through the Coronavirus
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"Communicating Through the Coronavirus"

How to identify your key constituents and tailor your message appropriately.

In a fast-moving crisis, it’s important for leaders to communicate with their key constituencies, early and often, and with empathy, honesty, and transparency — even when you don’t have all the answers. Start by putting together a centralized communication team. While decentralized communication may be desirable in large, complex organizations, in an emergency or fast-moving situation, you need a crisis communication team composed of key leaders. From there, develop messaging for key constituencies, including your employees, customers, shareholders, and community. The author offers tips for communicating with each.

Offered Free by: Harvard Business Review
See All Resources from: Harvard Business Review

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