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2017 Peer-to-Peer Fundraising Study
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"2017 Peer-to-Peer Fundraising Study"
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The “2017 Peer-to-Peer Fundraising study,” the first of its kind, is comprised of responses from fundraisers and nonprofit professionals who were segmented into two categories: those who engage in peer-to-peer fundraising and those who do not...

The “2017 Peer-to-Peer Fundraising study,” the first of its kind, is comprised of responses from fundraisers and nonprofit professionals who were segmented into two categories: those who engage in peer-to-peer fundraising and those who do not.

The findings showcased that many nonprofit organizations do not utilize a peer-to-peer fundraising strategy in their efforts. In addition,, a good amount of those nonprofits not engaging in peer-to-peer fundraising are asking themselves, “What is peer-to-peer?” This represents immense missed opportunities for these nonprofits.

Nonprofits who have implemented a peer-to-peer fundraising strategy are seeing that it has engaged the organization’s supporters, increased the organization’s donor base, improved fundraisers’ relationships with the organization and provided an additional revenue stream.

A few of the key findings found in this study include:

Peer-to-peer fundraising events that do not have a required fundraising amount for its volunteers tend to be more successful.

The success of a peer-to-peer fundraising event depends on the quality of the organization’s relationships with its volunteers.

Volunteer fundraisers are mostly rewarded for their fundraising level.

Volunteer fundraisers who have an emotional attachment/connection to the organization or cause tend to bring in more revenue.

To learn more about the fundamentals of peer-to-peer fundraising, as well as how social relationships affect its fundraising outcomes, take a dive into this in-depth analysis.


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