How to embrace revenue responsibility and increase marketing’s influence on pipeline growth and closed deals.
This book by Matt Heinz, is your guide to transforming your role, your team and your business with the Full Funnel Marketing approach. You’ll find specific, tactical and pragmatic approaches to every facet of modern marketing success, including:
Helping your buyers challenge the status quo and engage
Establishing need and urgency to accelerate sales pipeline velocity
Coordinating sales and marketing activity to close more deals in less time
Accelerating the pace, volume and conversion of qualified sales opportunities