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"Getting to Know You: 42 Questions to Ask Major Donor Prospects"
It's about the relationship, not the "ask."
If you want your donor to dig deep, they must be inspired. Your success depends less on how well you ask for gifts and more on how well you’ve taken your major gift prospects on a journey with you – one in which you’ve built a strong and personal relationship with them. The better you get to know folks, the better you can tailor your proposal to their interests.
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